Social Media Emerging Trends for the Realtor

Social Media Webinar Presentation - Presentation Transcript
Social Media – Emerging Trends
Webinar

Social Media Webinar Presentation

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Jessica Lautz
October 20, 2010
2010 Member Profile
Methodology
93 question survey
Mailed hard copy to 58,022 members
Emailed copy to 43,869 members
Received 6,830 surveys
Response rate of 6.7 percent
Incentive a drawing for $$
Oversamples: 8 states and 2 locals
Changes in Technology
Blog Use
Social Media Use
Firm Web Presence
Median Amount Spent on Website
Inquiries from Website
Inquiries from Website by the Amount Spent to Maintain
Percent of Business from Website by the Amount to Maintain
2010 Profile of Home Buyers and Sellers
Methodology
Survey conducted with recent home buyers who purchased a home between July 2009– June 2010
Seller information gathered from those home buyers who sold a home
Mailed 111,004 questionnaires
Received 8,449 responses
Response rate of 7.9%
Names obtained from Experian
First Step in Home Buying
Frequency of Use of Different Information Sources
Usefulness of Information Sources
Value of Website Features
Websites Used by Age of Buyer
Actions Taken from Result of Internet Search
Where Buyer Found Their Home
Sellers’ Method to Market Home
Where to find NAR Research…and make social media easier
FaceBook: http://www.facebook.com/pages/NAR-Research/73888294183
Slide Share: http://www.slideshare.net/NARResearch/
Twitter: http://twitter.com/#!/NAR_Research
Active rain: http://activerain.com/blogs/nar_research
Real Town: http://www.realtown.com/NARResearch/blog
Where to Find Your Copy
Via the “Right Tools, Right Now” webpage:
http://bit.ly/E03fG
OR
Via the Realtor.org Store:
http://bit.ly/koEI4
OR
The REALTOR® Booth at Annual in New Orleans
Listen to a Recording of Today’s Presentation:
Note: Webinar starts approximately eight minutes in:
http://bit.ly/afdKES