Social Media Mojo for REALTORS®
View more presentations from Nicole Nicolay.
Thursday, October 21, 2010
Social Media Emerging Trends for the Realtor
Social Media Webinar Presentation - Presentation Transcript
Social Media – Emerging Trends
Webinar
Jessica Lautz
October 20, 2010
2010 Member Profile
Methodology
93 question survey
Mailed hard copy to 58,022 members
Emailed copy to 43,869 members
Received 6,830 surveys
Response rate of 6.7 percent
Incentive a drawing for $$
Oversamples: 8 states and 2 locals
Changes in Technology
Blog Use
Social Media Use
Firm Web Presence
Median Amount Spent on Website
Inquiries from Website
Inquiries from Website by the Amount Spent to Maintain
Percent of Business from Website by the Amount to Maintain
2010 Profile of Home Buyers and Sellers
Methodology
Survey conducted with recent home buyers who purchased a home between July 2009– June 2010
Seller information gathered from those home buyers who sold a home
Mailed 111,004 questionnaires
Received 8,449 responses
Response rate of 7.9%
Names obtained from Experian
First Step in Home Buying
Frequency of Use of Different Information Sources
Usefulness of Information Sources
Value of Website Features
Websites Used by Age of Buyer
Actions Taken from Result of Internet Search
Where Buyer Found Their Home
Sellers’ Method to Market Home
Where to find NAR Research…and make social media easier
FaceBook: http://www.facebook.com/pages/NAR-Research/73888294183
Slide Share: http://www.slideshare.net/NARResearch/
Twitter: http://twitter.com/#!/NAR_Research
Active rain: http://activerain.com/blogs/nar_research
Real Town: http://www.realtown.com/NARResearch/blog
Where to Find Your Copy
Via the “Right Tools, Right Now” webpage:
http://bit.ly/E03fG
OR
Via the Realtor.org Store:
http://bit.ly/koEI4
OR
The REALTOR® Booth at Annual in New Orleans
Listen to a Recording of Today’s Presentation:
Note: Webinar starts approximately eight minutes in:
http://bit.ly/afdKES
Social Media – Emerging Trends
Webinar
Social Media Webinar Presentation
View more presentations from NAR Research.
Jessica Lautz
October 20, 2010
2010 Member Profile
Methodology
93 question survey
Mailed hard copy to 58,022 members
Emailed copy to 43,869 members
Received 6,830 surveys
Response rate of 6.7 percent
Incentive a drawing for $$
Oversamples: 8 states and 2 locals
Changes in Technology
Blog Use
Social Media Use
Firm Web Presence
Median Amount Spent on Website
Inquiries from Website
Inquiries from Website by the Amount Spent to Maintain
Percent of Business from Website by the Amount to Maintain
2010 Profile of Home Buyers and Sellers
Methodology
Survey conducted with recent home buyers who purchased a home between July 2009– June 2010
Seller information gathered from those home buyers who sold a home
Mailed 111,004 questionnaires
Received 8,449 responses
Response rate of 7.9%
Names obtained from Experian
First Step in Home Buying
Frequency of Use of Different Information Sources
Usefulness of Information Sources
Value of Website Features
Websites Used by Age of Buyer
Actions Taken from Result of Internet Search
Where Buyer Found Their Home
Sellers’ Method to Market Home
Where to find NAR Research…and make social media easier
FaceBook: http://www.facebook.com/pages/NAR-Research/73888294183
Slide Share: http://www.slideshare.net/NARResearch/
Twitter: http://twitter.com/#!/NAR_Research
Active rain: http://activerain.com/blogs/nar_research
Real Town: http://www.realtown.com/NARResearch/blog
Where to Find Your Copy
Via the “Right Tools, Right Now” webpage:
http://bit.ly/E03fG
OR
Via the Realtor.org Store:
http://bit.ly/koEI4
OR
The REALTOR® Booth at Annual in New Orleans
Listen to a Recording of Today’s Presentation:
Note: Webinar starts approximately eight minutes in:
http://bit.ly/afdKES
Monday, October 18, 2010
Weak Network? 5 tips to Help!
Five 5 steps to help you create stronger brand recognition within your network for your Business to see increased sales.
1. Niche Market
Identifying your niche audience is even more important in social media marketing then traditional marketing because now your reach is in the millions.
Establishing your niche will give you good coverage for your business and lead to better conversions.
2. Social Face
Finding the right way to promote using Social Media. Company Logo or your picture? The icon or avatar will be your online efforts FACE.
3. Presentation Persona
Single voice to distribute all company correspondences of online marketing, so message is consistent in Brand building.
4. Brand Slogan
Short blurb about Business / Brand. Online Business card or minute elevator speech. This is where your are able to develop opportunities to connect creating interaction between social media platforms.
5.Promote and Measure
Promotions on each social media forum. See which promotion performs best. Measure results quickly but number of offers accepted. Measure return on investment for each social media involvement & strengthen your brand recognition at the same time.
Online Marketing opportunity increases exposure and reaches a larger audience. You can take your neighborhood business to a national business with a strong marketing message. Your marketing promotion material and social media marketing should be cohesive to achieve best results.
1. Niche Market
Identifying your niche audience is even more important in social media marketing then traditional marketing because now your reach is in the millions.
Establishing your niche will give you good coverage for your business and lead to better conversions.
2. Social Face
Finding the right way to promote using Social Media. Company Logo or your picture? The icon or avatar will be your online efforts FACE.
3. Presentation Persona
Single voice to distribute all company correspondences of online marketing, so message is consistent in Brand building.
4. Brand Slogan
Short blurb about Business / Brand. Online Business card or minute elevator speech. This is where your are able to develop opportunities to connect creating interaction between social media platforms.
5.Promote and Measure
Promotions on each social media forum. See which promotion performs best. Measure results quickly but number of offers accepted. Measure return on investment for each social media involvement & strengthen your brand recognition at the same time.
Online Marketing opportunity increases exposure and reaches a larger audience. You can take your neighborhood business to a national business with a strong marketing message. Your marketing promotion material and social media marketing should be cohesive to achieve best results.
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