Social Media Mojo for REALTORS®
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Thursday, October 21, 2010
Social Media Emerging Trends for the Realtor
Social Media Webinar Presentation - Presentation Transcript
Social Media – Emerging Trends
Webinar
Jessica Lautz
October 20, 2010
2010 Member Profile
Methodology
93 question survey
Mailed hard copy to 58,022 members
Emailed copy to 43,869 members
Received 6,830 surveys
Response rate of 6.7 percent
Incentive a drawing for $$
Oversamples: 8 states and 2 locals
Changes in Technology
Blog Use
Social Media Use
Firm Web Presence
Median Amount Spent on Website
Inquiries from Website
Inquiries from Website by the Amount Spent to Maintain
Percent of Business from Website by the Amount to Maintain
2010 Profile of Home Buyers and Sellers
Methodology
Survey conducted with recent home buyers who purchased a home between July 2009– June 2010
Seller information gathered from those home buyers who sold a home
Mailed 111,004 questionnaires
Received 8,449 responses
Response rate of 7.9%
Names obtained from Experian
First Step in Home Buying
Frequency of Use of Different Information Sources
Usefulness of Information Sources
Value of Website Features
Websites Used by Age of Buyer
Actions Taken from Result of Internet Search
Where Buyer Found Their Home
Sellers’ Method to Market Home
Where to find NAR Research…and make social media easier
FaceBook: http://www.facebook.com/pages/NAR-Research/73888294183
Slide Share: http://www.slideshare.net/NARResearch/
Twitter: http://twitter.com/#!/NAR_Research
Active rain: http://activerain.com/blogs/nar_research
Real Town: http://www.realtown.com/NARResearch/blog
Where to Find Your Copy
Via the “Right Tools, Right Now” webpage:
http://bit.ly/E03fG
OR
Via the Realtor.org Store:
http://bit.ly/koEI4
OR
The REALTOR® Booth at Annual in New Orleans
Listen to a Recording of Today’s Presentation:
Note: Webinar starts approximately eight minutes in:
http://bit.ly/afdKES
Social Media – Emerging Trends
Webinar
Social Media Webinar Presentation
View more presentations from NAR Research.
Jessica Lautz
October 20, 2010
2010 Member Profile
Methodology
93 question survey
Mailed hard copy to 58,022 members
Emailed copy to 43,869 members
Received 6,830 surveys
Response rate of 6.7 percent
Incentive a drawing for $$
Oversamples: 8 states and 2 locals
Changes in Technology
Blog Use
Social Media Use
Firm Web Presence
Median Amount Spent on Website
Inquiries from Website
Inquiries from Website by the Amount Spent to Maintain
Percent of Business from Website by the Amount to Maintain
2010 Profile of Home Buyers and Sellers
Methodology
Survey conducted with recent home buyers who purchased a home between July 2009– June 2010
Seller information gathered from those home buyers who sold a home
Mailed 111,004 questionnaires
Received 8,449 responses
Response rate of 7.9%
Names obtained from Experian
First Step in Home Buying
Frequency of Use of Different Information Sources
Usefulness of Information Sources
Value of Website Features
Websites Used by Age of Buyer
Actions Taken from Result of Internet Search
Where Buyer Found Their Home
Sellers’ Method to Market Home
Where to find NAR Research…and make social media easier
FaceBook: http://www.facebook.com/pages/NAR-Research/73888294183
Slide Share: http://www.slideshare.net/NARResearch/
Twitter: http://twitter.com/#!/NAR_Research
Active rain: http://activerain.com/blogs/nar_research
Real Town: http://www.realtown.com/NARResearch/blog
Where to Find Your Copy
Via the “Right Tools, Right Now” webpage:
http://bit.ly/E03fG
OR
Via the Realtor.org Store:
http://bit.ly/koEI4
OR
The REALTOR® Booth at Annual in New Orleans
Listen to a Recording of Today’s Presentation:
Note: Webinar starts approximately eight minutes in:
http://bit.ly/afdKES
Monday, October 18, 2010
Weak Network? 5 tips to Help!
Five 5 steps to help you create stronger brand recognition within your network for your Business to see increased sales.
1. Niche Market
Identifying your niche audience is even more important in social media marketing then traditional marketing because now your reach is in the millions.
Establishing your niche will give you good coverage for your business and lead to better conversions.
2. Social Face
Finding the right way to promote using Social Media. Company Logo or your picture? The icon or avatar will be your online efforts FACE.
3. Presentation Persona
Single voice to distribute all company correspondences of online marketing, so message is consistent in Brand building.
4. Brand Slogan
Short blurb about Business / Brand. Online Business card or minute elevator speech. This is where your are able to develop opportunities to connect creating interaction between social media platforms.
5.Promote and Measure
Promotions on each social media forum. See which promotion performs best. Measure results quickly but number of offers accepted. Measure return on investment for each social media involvement & strengthen your brand recognition at the same time.
Online Marketing opportunity increases exposure and reaches a larger audience. You can take your neighborhood business to a national business with a strong marketing message. Your marketing promotion material and social media marketing should be cohesive to achieve best results.
1. Niche Market
Identifying your niche audience is even more important in social media marketing then traditional marketing because now your reach is in the millions.
Establishing your niche will give you good coverage for your business and lead to better conversions.
2. Social Face
Finding the right way to promote using Social Media. Company Logo or your picture? The icon or avatar will be your online efforts FACE.
3. Presentation Persona
Single voice to distribute all company correspondences of online marketing, so message is consistent in Brand building.
4. Brand Slogan
Short blurb about Business / Brand. Online Business card or minute elevator speech. This is where your are able to develop opportunities to connect creating interaction between social media platforms.
5.Promote and Measure
Promotions on each social media forum. See which promotion performs best. Measure results quickly but number of offers accepted. Measure return on investment for each social media involvement & strengthen your brand recognition at the same time.
Online Marketing opportunity increases exposure and reaches a larger audience. You can take your neighborhood business to a national business with a strong marketing message. Your marketing promotion material and social media marketing should be cohesive to achieve best results.
Wednesday, May 12, 2010
Forkels4Title Social Network
Join Forkels4Title.ning.com a Social Network for Real Estate Professionals to share, learn, discuss,and connect with consumers that are interested in the Real Estate Market.
It is all about turning DATA INTO DOLLARS Seminar
Thursday, May 13, 2010
6:00pm - 8:00pm
Academy Mortgage Corporation
363 S. Diamond Bar Blvd Ca 91765
909-860-0211 for office information Call Liz Bushman
909-573-6384 for event information Call Sara Forkel
Wednesday, April 14, 2010
Join our Social Network
Join Forkels4Title Social Network and grow your contacts, build your brand awareness, learn how to use Social Sites to connect with your target market and grow your business. http://forkels4title.ning.com/
Saturday, April 3, 2010
FREE Ross Hair is Presenting at Virtual Real Estate BarCamp #vrebc
Join me and sign up for for this FREE all day webinar Social Media Marketing and Networking education and tools for Real Estate Industry Professionals interested in using the latest tools to maximize exposure and grow network to increase Business!
Register at www.virtualbarcamp.com
Live Event Info for April 6th
This page has all the Links and Call-In phone numbers
to all the different Webinar “Rooms”.
We are running 4 simultaneous webinars, all day long. Each “Webinar Room” has a separate Access Link, Call-In-Number and Access Code.
This information will be emailed to all registered participants. You can jump in and out of each webinar by using the different access links and call-in-numbers. Each session is separated by a 15-minute intermission, leaving you plenty of time to access a different room, or to chat with the presenter after their session has ended.
We would also like to encourage you to visit Twitter, Facebookand TomatoChat Rooms (#1, #2, #3, #4) to join in the national conversation with your peers, on the day of the event. Consider these locations the ‘hallways’ of the event, where you can meet, discuss and learn from each other during the intermissions.
Tuesday, March 16, 2010
Forkel's Social Network
Join our Social Networking Site for Real Estate Industry Professionals. http://Forkels4Title.ning.com. Share, learn, and discuss with like minded professionals ways to grow you network and brand your business! See you there..
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